Power through projects
Use your arrow keys or J / K to navigate through the projects
below.
Press Shift + . to expand a project and see more
details.
Write Brief with AI
Write Brief with AI helps people write confidently in the WordPress editor. It highlights long sentences, complex words, and uncertain language—all as you type. I started it as a side project called Breve—Latin for brief. I designed it, coded the first version, and helped shape it into a full release. It now runs in every WordPress.com editor.
Automattc for Agencies
Automattic for Agencies helps agencies grow their WordPress and WooCommerce offerings. It provides admin tools, bulk discounts, and commissions. I lead design projects across product, brand, and experience. I also manage our design contractors.
Wordmattic
Wordmattic is a Figma plugin that helps you generate UX writing ideas without breaking your flow. No context switching. No extra prompting. Just select a text frame and ask for suggestions. I designed and coded it to support how we work at Automattic.
Digital Iceland
Digital Iceland is the national application system used by citizens across Iceland. I led the design research, explorations, and front-end development for the project. It replaced paper forms with a unified digital experience. I even used it myself—to apply for parental leave. A rare moment: using my own code at a major life milestone.
Adobe Express
At Adobe, we designed by building. I led design for Adobe Spark Post—the early version of what became Adobe Express. I created concepts, prototyped ideas, and coded demo after demo for exec buy-in towards launch. Today, Express is one of Adobe's biggest products.
